![]() ![]() Our Content Experience solution offers error-free templates and style sheets so you can start crafting content on a clean slate. But before kicking off your redesign project, consider your future self: ensure your site development is scalable. Step 4: Focus on scalable site developmentĪt this point, you’re stepping out of ideation and moving on to execution. ![]() Siteimprove Accessibility tools ensure your redesigned site complies with accessibility standards and demonstrates your brand’s commitment to an inclusive experience. Balancing how stakeholders want the site to look and feel with what those decisions might communicate about your brand is tricky business.įirst and foremost, your design should be accessible. Whether your organization has recently gone through a rebrand or you just want to simplify the site, you’ll still have to make design decisions that go far beyond visual elements. Sorting pages by traffic and conversion rates will help highlight where your site’s content is connecting with users and how to capitalize on those successes. Flag page issues that impact your ranking and refine your metadata and keywords with our SEO toolĪs you sift through content, identify high-performing and valuable pages and handle them with care.Scan your website for compliance in seconds with Siteimprove Policy and eliminate issues and inconsistencies across your digital experience.Lean into Siteimprove’s User Journeys and Behavior Map features to establish editorial style guides and web standards that keep your site experience consistent and on-brand.Use Siteimprove’s Quality Assurance tool to perform a content audit, so you can skip the manual work and create a downloadable content inventory that automatically updates.If your content has become a snarled mess, it's time to assess, catalog, and rebuild your site’s information architecture. Step 2: Conduct a content reviewĬontent hubs and site navigation usually start out with the best intentions to help your website visitors find the info they need, but sadly, they deteriorate over time. Siteimprove identifies these benchmarks, not only through real-time site performance data, but by providing guidelines for technical specifications and accessibility best practices. Whether it’s faster loading times, improving domain authority or SEO ranking, or simply reducing bounce rate, your goals for site redesign should have an impact you can measure. It's also crucial to setting goals.Īnd all your goals should be intentional. It might seem obvious, but data from your current site performance is your best resource for learning how to improve your digital experience. Our Feedback survey feature helps you directly solicit comments and reviews from site visitors, helping you pinpoint bottlenecks and friction in the user experience.Siteimprove’s visitor behavior data sheds light on how effective your site’s structure and content really is, clearly outlining missed opportunities for conversion and improvement.Using the Siteimprove platform at this stage will cut down your time (and your stress) spent collecting data: It’s also worthwhile to analyze the competition and spot some successful strategies or design elements you’d like to incorporate in your redesign.Īll of that might sound like a lot-because it is. Take a deep dive into bounce rates, time on site, top-performing keywords, linking, and page traffic to get a sense of what’s working and what’s failing to deliver. To figure out what to tackle in your redesign, you need a read on your current site metrics and challenges. If you can measure it, you can improve it. Use this step-by-step guide to pull off a successful website redesign and learn how Siteimprove can help every step of the way. If our name didn’t give it away, we are committed to improving your site through better SEO, accessibility, site performance, and consistently branded, high-quality content. The good news? No matter how long the stakeholder wish list is for your site redesign, you can tackle it with thoughtful planning, a carefully staged process, and the right tools in your tool belt. Creative teams juggle lots of moving parts and can often get lost in a maze of details. It's not just sites that go stale-processes do too. You've got to put your site's best foot forward: make it easy to navigate, visually appealing, and accessible for everyone. In a world where 75% of consumers judge the credibility of businesses based on their site design, the fate of your brand’s reputation rests in your digital presence. If you’re reading this, you’ve likely been tasked with refreshing yours-and it’s not exactly a walk in the park. Even the strongest websites go stale with time.
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